Key elements in selling a home

If you are selling your house, take into account that there are many others for sale. The key to achieving this is planning, be oriented on how to sell in this time of crisis, whether you sell with an agent or on your own, and ensure you have a good product, ie present your house in the most attractive way to potential buyers.

These factors are key if you decide to sell:

Good price: Beyond the value that you consider your house has, there is a real value dictated by the market. The closer you are to that real price, the more likely you are to achieve the sale. The best way to get out of doubt is to make an appraisal, but this entails cost. If you use a real estate agent, you can offer a market analysis, with comparable sales in the area, but that does not replace an appraisal.

Flexibility to negotiate: In addition to the price, buyers may request other benefits or incentives as a contribution for closing costs or include accessories or electrical appliances. If leaving a ceiling fans, a water softener or the washer and dryer make a difference between selling or not, analyze whether it is worth including if that was not in your original plans.

Market Demand: Being on the market at the right time can be key. When interest rates are as low as now or there are incentives to buy, the sale may be faster. Other factors that intervene are the demand for housing in the community where the property is; If you put it on sale the moment everyone wants to buy it, more buyers are interested in it.

Be well informed or have a real estate agent: Selling a property is not an easy affair. From knowing how to identify the necessary documents to communicating with the bank that will make the loan to potential buyers, there are a series of steps that require time, patience and knowledge.

The real estate agent is the expert on that topic and can help you, as well as handle everything related to showing your property, announcing it and communicating with customers but will charge you a commission when closing the sale.

Having the property in good condition: There is no doubt, a house in better conditions in sight generates more interest in buyers. There are many things you can do to improve the way the property is viewed while it is being sold, many of which merit more effort and time on your part than money. Other ideas are expensive but they improve the sales potential. You decide how much money and time you want to invest.

Make an effective marketing plan: If you use a real estate agent, ask them how they will advertise your home. If they are Realtors they will use the Multiple Listing System (MLS) so that other professionals can sell it. Some even make direct mail through targeted mailing lists to a specific market. If you make the sale on your own, you can use signs in communities where they allow; Do “open house” or the famous “open houses” where you invite with signs, flyers or advertisements to come and see your house on a specific day and hours or place ads. It will also help you notify neighbors, friends and family that they can be a great source of referrals.